Practical Social Media Marketing
ABOUT ABIGAIL K
• Abigail offers a facilitation course for entry-level social media guidance aimed at beginners to the business side of Facebook, Twitter, LinkedIn and YouTube, specialising in the wedding and event industry.
• Abigail is a professional photographer, who, after moving to the UK, had to find a cost-effective way of marketing her business in unfamiliar territory. Having stumbled upon the concept of social media marketing, she completed a course to receive certification as a Social Media Marketing Strategist. This, complimented with her BA Communications degree, helped her market her photography and build a network of small business owners, eager to learn the same online marketing techniques.
• Having moved to Cape Town in May 2010, Abigail quickly proved the power of social networking once again, by quickly building a new network of business owners eager to implement this cost-effective method of marketing.
• Abigail is passionate about seeing small business owners succeed in promoting their business online.
HELPING YOU THROUGH THE LEARNING PROCESS, ONE STEP AT A TIME.
YOU WILL:
• Understand the world of social media
• Identify your social media goals
• Develop a social media strategy
• Learn time management techniques
• Develop a content plan
• Measure success of your campaign
• Determine where to establish and how to create an online presence for your business
• Develop your reach and build your online networks
• Understand how to cultivate connections
• Know how to preserve your presence
• Understand how to navigate and manage Facebook, Twitter, LinkedIn & YouTube
STRUCTURE
• 5 Modules
• Per Hour sessions from a minimum of 1 hour to a maximum of 3 hours at a time, depending on current knowledge and requirements
• Module 1 is obligatory, Module 2-5 are optional depending on need
• Ongoing support via the associated social media platform
• 1-on-1 sessions
• Group sessions available by special arrangement
COURSE OUTLINE
Module 1 – Introduction & Strategy
• Explanation of Social Media
• Uses & Effectiveness
• Implementation & Best Practice Steps
Module 2 – Facebook
• Understanding Facebook
• Layout & navigation
• Personal profile & privacy management
• Creating a Fan Page
• Building a following
Module 3 – Twitter
• Understanding Twitter
• Layout & navigation
• Creating a profile
• Building a following
• Tweetdeck as an effective tool
Module 4 – LinkedIn
• Understanding LinkedIn
• Layout & navigation
• Creating a profile
• Building a network
• Best practice activity
Module 5 – YouTube
• Understanding YouTube
• Layout & navigation
• About creating a video
WHAT PEOPLE ARE SAYING
“Abigail really opened my eyes to the possibilities and opportunities created in Social Media Marketing”
“I can unreservedly recommend Abigail to anyone looking to grow their network and business!”
“I have chosen to work with Abigail because her expertise and fresh approach to Social Media is exactly what I was looking for”
“For the value she has added to my business. Keep up the good work...”
VENUE
Your office or suitable office alternative. Travel beyond 30km of Cape Town CBD will be charged.
MAKE A BOOKING
076 129 7631 info@abigailk.co.za
INVESTMENT
1 Hour – R400 per person
2 Hours – R750 per person
3 Hours – R999 per person
Team Strategy Session – R1500
