Guest Author

A FANTASTIC OPPORTUNITY TO REACH ONE OF THE LARGEST AND FASTEST GROWING MARKET: WOMEN!

You’re invited to put the power of an international network of women behind your business!

Research has shown that women are the sole or primary decision-makers for every product or service. Women buy brands they can establish a relationship with. Women are an economic force to be reckoned with. You’ll agree with me that the female earning power has taken a quantum leap and they are making more and bigger decisions on where the money goes. They aren’t just a fad or a niche, they are the most influential and lucrative market worldwide.

Unfortunately, the vast majority of Nigerian and indeed African Companies spend millions on television advertising; double page spreads in glossy magazines, newspapers and flashy billboards in an attempt to attract this highly influential female market. Inevitably, it fails because they are not targeted!

Smart marketers, sales people and service providers know about women’s economic importance and this event will create the perfect forum for a direct interaction, helping you to make fast, intuitive, informed decisions about your marketing dialogue with women.

60% of women say experimental marketing would be more likely to lead to actual purchase of a product/brand. Women need to feel connected to the essence of the brand through a personalized experience.

It may interest you to know that Women make the overwhelming majority of decisions for everything, including:

•    87.7% of all purchasing decisions
•    94% of all home and family related choices
•    89% plan the holidays
•    88% buy kitchen appliances
•    80% choose healthcare plan
•    75% decide on new home
•    66% choose all personal computers
•    60% of all new cars are bought by women
•    80% of all car sales are influenced by women.


But don’t take my word for it. Listen to what Martha Barletta, author of Marketing to Women has to say:” Two dimensions of women’s buying process make them more profitable customers than men in the long term. First because women are more demanding in making the initial purchase in a category, they recoup their time investment by staying more loyal  to the brand they have chosen in subsequent cycles, and secondly, because word of mouth is more prevalent among women they are more likely to recommend brands or sales people that impress them favorably”. A powerful business advantage in anyone’s books!

So today’s rallying question is no longer “Why market to Women?” but rather how do we market to Women. This conference provides all the answers to this question.


The WEIR is the only platform of its kind designed as a highly experiential and sensory platform, where companies that recognize the value of women will showcase authentic products and services. This conference will pull together over 10,000 women under one roof, plus several thousands more virtually (online).So get the competitive edge and successfully embrace your market at this event!

WEIR is a gathering where Africa’s most distinguished senior female business leaders, public sector decision makers and entrepreneurs will converge from across the continent of Africa and beyond to explore and take-up the latest opportunities in business and profession (for socially responsible investments and market-level returns).

Consider this ………..a Conference room @ Eko Hotels& Suites, Lagos, Nigeria, hub of commercial and economic activity in Africa, is the location for this premiere ‘all –industry’ enterprise and investment meeting taking place from the 28th - 29th July, 2011 and will be packed with your investors, your investees and your latest prospects, waiting to put a face to the name, maybe cement a recent deal or introduce you to the latest exciting opportunity. The Forum will attract the  who’s-who of the corporate, financial and enterprise leadership on the continent. More than 70 percent of participants will be high level decision makers ranging from business owners and CEOs’ to managers, division heads and corporate chiefs. 

The African Women Enterprise and Investment Roundtable (WEIR) promises to be the largest and most dynamic gathering of women in the nation and maybe the continent. Women are the thread that weaves this continent together, they drive local economies and run households. In Africa, they operate majority of businesses and firms.

This unique event is packed with the inspiring stories of today’s most successful, rule-breaking achievers. You’ll learn about big ideas that are changing the game in politics, law, architecture, transportation, energy, music, trade, advertising, telecoms and even the celebrity blog. This conference will pull together internationally-acclaimed leaders and visionaries with more than 10,000 other women under one roof, plus thousands more virtually, to share enriching stories of transformation and success, words of encouragement and life lessons.

So much more than just another Conference/expo, this event promises to be an informative, fun-filled inspiration destination to truly empower you, with the gentle reminder of your inherent magnificence. It will be a melting pot of a sort, where women will mix, mingle and learn from each other irrespective of class or creed!

This event will be attended and supported by high level government and public organizations across Africa. Delegates will include people from the following sectors: Banking, financial services, mining, aviation, tourism, trade, agriculture, academia, engineering, real estate, ministers, senior civil servants and NGO representatives.

So whether you’re at the top of your field or a novice seeking career lifting advice or you’re looking for ways to pump up your business, there are sessions suited to your level!

Count on inspiration and surprises that will send you home energized to see your own challenges and opportunities through fresh eyes.

You are invited to celebrate your formidable feminine spirit in work, family and play!

I look forward to welcoming you to the Women’s Roundtable! Don’t be left out!


Barr (Mrs) Yetunde Okafor
Project Advisor

yettie.law@gmail.com
+234(0) 706-700-9660 (cell)