Tooth Sensitivity
COLGATE-PALMOLIVE INTRODUCES BREAKTHROUGH SOLUTION TO HELP THE MILLIONS OF CONSUMERS SUFFERING FROM TOOTH SENSITIVITY
Colgate® Sensitive Pro-Relief™ Toothpaste Leverages
Unique Technology To Deliver Sensitivity Relief
JOHANNESBURG 11 APRIL 2011 – Colgate-Palmolive South Africa introduces Colgate® Sensitive Pro-Relief™ toothpaste, a major advance in the treatment of tooth sensitivity. With its patented, Pro-Argin™ formula, this global breakthrough offers relief to the 29% of South Africans who have claimed to have suffered from sensitivity.1
Colgate® Sensitive Pro-Relief™ is the first and only toothpaste to incorporate Colgate’s Pro-Argin™ technology and is clinically proven to deliver instant* and lasting sensitivity relief. While most of the sensitive toothpastes currently marketed primarily numb sensitivity pain, Colgate® Sensitive Pro-Relief™ with Pro-Argin™ technology effectively plugs the channels that lead to sensitive tooth nerves, thereby blocking the transmission of heat, cold, air and pressure that stimulate pain receptors within teeth.
“Sensitivity is more than just an inconvenience, it’s a common condition that can cause unwanted pain,” said Dr. William DeVizio, VP, Global Technology, Colgate-Palmolive. “Colgate® Sensitive Pro-Relief™ can be directly applied to a sensitive tooth, using your finger tip to gently massage for 1 minute, to deliver instant relief from sensitivity. And regular brushing with Colgate® Sensitive Pro-Relief™ toothpaste builds a long-lasting protective barrier that acts like a seal against sensitivity.”
Tooth sensitivity is an oral condition that affects up to 57% of consumers worldwide.2 Cold air, a hot drink or a sweet dessert can trigger acute sensitivity pain. Likewise, the touch of a dental instrument can make routine dental visits unbearable. This discomfort may lead sensitivity sufferers to avoid regular checks ups – neglect that can result in a progression of oral care problems. Colgate® Sensitive Pro-Relief™, the only toothpaste with Colgate-Palmolive’s innovative Pro-Argin™ formula, empowers consumers to treat and prevent their sensitivity symptoms, helping to eliminate the fear of sensitivity pain.
“Colgate is committed to improving the oral health and well-being of consumers worldwide,” said Nigel Burton, President, Global Oral Care, Colgate-Palmolive. “Colgate® Sensitive
Pro-Relief™ toothpaste offers an innovative approach to treating tooth sensitivity. Its clinically proven Pro-Argin™ formula will help consumers control their tooth sensitivity and live life to the fullest.”
As a global leader in oral care, Colgate-Palmolive continues to deliver solutions that address serious oral conditions, helping to improve the oral health and well-being of consumers worldwide. The launch of Colgate® Sensitive Pro-Relief™ toothpaste extends Colgate-Palmolive’s technology leadership to the sensitive segment and will revolutionize the way millions of consumers treat and prevent sensitivity pain.
Colgate® Sensitive Pro-Relief™ with Pro-Argin™ technology is currently available at all major retail outlets and pharmacies. For more information about Colgate® Sensitive Pro-Relief™ toothpaste, please visit www.instantrelief.co.za.
About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company's web site at www.Colgate.com.
REFERENCES
[1] GFK Global Custom Research, 2007 – RSA Urban Areas
[2] Addy M. Dentine hypersensitivity: new perspectives on an old problem. Int Dent J. 2002;52 (Suppl 5):3367-3375
* When directly applied on the sensitive tooth for one minute
