Getting to the heart of Recruitment Advertising
Striking mother of two young sons, company CEO and founder, Ayanda Mbanga is an inspiration to all professional working women. She has surrounded herself with a trustworthy support system which allows her to concentrate on her successful, award-winning recruitment advertising business, Ayanda Mbanga Communications.
Ayanda Mbanga Communications is a recruitment company with a difference. Rather than acting as a headhunting service, the company specialises in building companies' employer brands in the eyes of prospective candidates, thus increasing the chances of attracting the best skills to available positions.
Furthermore, it doesn't derive its income from its clients but rather from media commissions. Clients have the option of receiving the applications themselves or through Ayanda Mbanga Communications.
A B Journalism graduate from Rhodes University, Mbanga sharpened her advertising skills and gained practical experience and hands-on knowledge writing recruitment advertising for internationally renowned Saatchi & Saatchi for five years before establishing her company in 1998 with just four women employees. Today, 10 years later, the company employs more than 30 people, operating full-service advertising agencies in Johannesburg, Durban and Cape Town, and now recently in Port Elizabeth. Media billings for 2007 were in excess of R100m.
"I am personally involved in the day-to-day running of Ayanda Mbanga Communications and focus my energy on creating an environment where innovators thrive and where the team is happy and settled. I like to talk to my staff, to motivate them and I care about what is happening in their lives," she says.
These days her role is more one of management and client negotiations although she helps out at the coal face whenever necessary. I enjoy keeping my hand in and working closely with my various teams. The creative and client interface side of the business is still my first love, she says. "Management is tougher, particularly because it's so intangible."
What makes Ayanda Mbanga unique is her ability to connect emotionally with clients and staff. For us to be the best in employer brand building, we need to be an outstanding brand ourselves. I want people to love working here and to be inspired by the brand - people who understand creativity as well as strategy and can contribute to making the environment both fun and challenging. The work environment needn't be harsh to succeed," she says.
Ayanda, we salute you!
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