Zara has really been stepping up its game in the beauty department—and, yes, I know what you’re thinking: Zara is a clothing store. It doesn’t even sell beauty products.
But that doesn’t mean we can’t learn a thing or two from the fast-fashion retailer’s effortlessly chic models. The site is jam-packed with incredible hair tricks, the perfect red lipstick, and even a genius (and unexpected) way to highlight your cheekbones. It’s essentially an untapped resource for all things cool-girl beauty.
Wear bronze shadow with a nude gloss for natural-looking glamour.
If you want something a bit glinty and glam but don’t want to apply a full face of makeup, we feel you. Instead of pulling out all the stops, find a metallic eye shadow that flatters your complexion and a nude gloss to hydrate and plump up your lips. It’s subtle but totally stunning.
Display your contour with sideswept bangs.
This is the best way to let your hair down but show off your cheekbones too. Rather than keeping your locks parted down the middle, sweep them over to one side to show off your best angles. All you need is a foolproof contour kit and a light-hold hair spray.
Show off your freckles.
Freckles are beautiful! Show them off by ditching your full-coverage foundation and opting for a tinted moisturizer
Try bedhead for a night out.
Bedhead is not just for Sunday mornings, so add a bit of edge to your night-out look with a ton of texture. Rough-dry your hair to about 80% dry and blow-dry. Once you’re done, rough it up with a duo of dry shampoo and a one-inch curling wand. Slick on some lipstick and you’re ready to party (and look absolutely effortless in that French cool-girl way).
Go for a modern shag.
It’s the haircut all the cool girls have because there are so many different, über-flattering iterations. You can keep it short and piecey or longer and layered—either way, it’s the lazy girl’s answer to a stylish cut. Apply your fav hair oil or gel to your fingertips and run it through the ends of your hair, twisting a few strands throughout to add separation.
Tight-line your lashes with black liner for subtle definition.
When you’re doing the no-makeup makeup thing, add a super-thin line between your upper eyelashes to make them appear thicker and add definition to your eyes. It won’t look like you’re wearing anything at all, but it makes all the difference.
Let your roots grow.
This wallet-friendly hair color trend is officially here to stay. Wes Sharpton of Hairstory explains: “With a blond, it’s nice to let the roots grow in because it gives your look a more laid-back vibe. It helps you to relax, let go, and keep your look low-maintenance.” Plus, you get to spend way less money at the salon every few weeks.
Use glitter for an unexpected highlight.
The holidays are coming up, which makes adorning yourself in glitter practically mandatory. Skip your usual highlighter and press on a few sparkles instead—it’ll still give you that glow, but it’ll feel even more festive.