Today women all over the African continent are finding new ways of solving challenges facing women. These creators have a world view that whatever they have battled with in the past, they have the power to change it through creative innovations. For most, this is not their day job, nor is the goal always commercial, but their outcome is always a better future for women.
Foschini is partnering with these creators, not only to tell their stories but also to expand on their ideas and philosophy. The aim is to reach and inspire more women to be bold enough to take the gaps they see in their society, and create their own version of a better future for women. From 1 August 2017, Foschini has showcased female creators who are creating a better future for females, by telling her story, providing her with a platform to expand her reach and providing business coaching if necessary.
For Women’s month Foschini launched The Future is Female campaign, featuring their first creator, Mala Bryan, international model and creator of Malaville dolls, who is changing the future by creating dolls of colour to inspire children to celebrate their culture and diversity.
“We live in a world where diversity in culture, race and colour is celebrated, so why not translate that to children through playtime from an early age?” says Bryan.
From 16 October, Foschini will be looking for young and passionate South African women who are pursuing their passion projects or side hustles. This might not be their main source of work but rather, something that they are pursuing as a project on the side.
If you’re ready to turn your side hustle into your main gig enter our #ShowUsYourHustle competition where you stand to win a uniquely designed corporate identity to kick start your passion project, plus your place at our All Woman networking event on 25 November in Johannesburg. The event aims to provide you with the opportunity to network, share your journey, inspire and be inspired, consisting of key note speakers who are already shaping a brighter future.
1. Share a photo/video & story on Facebook or Instagram, telling us about your passion project or side job
2. Tag Foschini and hashtag:
Competition closes on 5 November.
The Foschini brand has become a platform for real, confident & vibrant women with the ultimate goal being to create a large network of female creators who are driven by a common purpose of shaping the future. All women have an all woman need to create and Foschini aims to give them the stage to ensure that the future is female.
To stay connected, keep an eye on Foschini’s online channels:
Visit the Foschini Website Here To Learn More