Everyone knows their Cartiers from their Van Cleef & Arpels, but what about Richard Mille? Or Audemars Piguet? This week, at the watchmaker’s answer to Fashion Week, timepiece enthusiasts from around the world gathered in Geneva, Switzerland, to check out the vanguard designs. Below, click through the 10 favorites, from classic gold tank watches to diamond-encrusted versions that look more like bijoux—because sometimes the actual hours-and-minutes part is beside the point.
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Cartier high jewelry watch with manual winding
How can one resist a piece in Cartier’s iconic Tutti Frutti design? This also comes with a good secret: Years ago, it was considered rude for women to check their watches, and this bejeweled number teases the antiquated etiquette with its hidden watch face.