I think that it is safe to say that over the last couple of years, Twitter has become a very popular and commonly used platform. However, whether utilised for business or for pleasure, many people don’t know how to use it successfully or to its full potential.
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Sometimes online interaction reaches a plateau and the only way to get past this is to take a step back, stop Tweeting and just listen. A fundamental aspect to online success is to observe individuals within the platform and then ask yourself a series of questions such as what are my competitors doing? The answers to these questions will help you to get a better understanding of what needs to be done in order for you to use Twitter more successfully.
Susan Sontag “Do stuff. Be clenched, be curious. Not waiting for inspiration’s shove or society’s kiss on the forehead. Pay attention. It’s all about paying attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.”
An important key to success on Twitter is engagement. Once you understand how the individuals around you are using the platform, you can then start to reach out to them. In order to build meaningful Twitter relationships, you need to converse more with your network by replying to Tweets, reTweeting and just in general acknowledging the content of those individuals.
John Russell “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.”
The analysis process is all about engagement optimisation. In other words, it’s about finding the best times to tweet and reply to others in order to gain a better chance of engagement. Twitter has many analytics tools to aid you in this process.
Gottfried Leibniz “When a truth is necessary, the reason for it can be found by analysis, that is, by resolving it into simpler ideas and truths until the primary ones are reached.
We know that Twitter has become a fundamental tool for keeping contacts, swapping opinions and creating new connections. Learning how to observe, engage and analyse your online platform correctly is the only way to reach success. Best of luck!
Written by Sarah Kantor